Haier Mobiles

Haier Appliances (India) Private Limited is a wholly-owned subsidiary of Haier Group. Haier India was launched in India in December 2003 and by August 2004 had an all-India promotion launched with over 55 products across six product categories -- refrigerators, colour television/DVDs, washing machines, microwave ovens and dishwashers. Haier India has also launched its brand of mobile phones in India. The India launch was started with innovative products which were designed keeping the day to day customer needs in mind -- products that will transform the customer's every day living into inspired living. 'Products that will make your today better than yesterday.' Haier India launched BMR technology for the first time in India. Even the Double Drive is a newly patented technology. The India operations already has an established dealer network of approximately 1600 dealers all over the country, which is backed by a strong service and after sales service network. Haier was incorporated in 1984 and initially produced refrigerators. Over the past 19 years, the company has grown and prospered and is now a transnational organization widely recognized by the world community. Haier now manufactures a wide range of household electrical appliances in 96 categories with 15,100 specifications and exports products to more than 160 countries. On January 31, 2004, Haier was named one of the world’s 100 most recognizable branch and a global name brand, listed by the World Brand Laboratory, one of the world brand evaluation organizations. Haier’s international promotion framework encompasses global network for design, production, distribution and after sales services. Haier has established 18 design institutes, 10 industrial complexes, 22 overseas production factories and 58,000 sales agents worldwide. Haier’s current domestic market share for refrigerators, freezers, air conditioners and washing machines is around 30%. Haier products are marketed in 12 out of 15 European chain super markets and 10 Americas. Haier’s design production and sales facilities in the United States and some European countries are staffed by local employees. All Haier overseas factories are in operation. On March 4, 2002, Haier unvelled its American headquarters in the landmark neo-classical building, the former offices of the Greenwich Savings Bank, on Broadway, Manhattan, New York, an indication that Haier had moved into a new phase for globalisation of product design, manufacture and sales and had a strong determination for long-term development in the United States. On August 2003, Haier erected an electric billboard in the shopping district of Ginza, Tokyo, symbolising that Haier’ determination to reach Japanese marketplace. Haier’s management philosophy and corporate culture are admired and are the subject of research by overseas scholars. Haier’s achievements and experiences have been incorporated into the archives and used as MBA teaching material by Harvard University, the European Business College and Laussane Management College.